What's next?

First, the new media will be accessible from integrated device. Today’s mobile phone has functions of not only voice communication but also text messaging, scheduling, GPA, picture viewer, music player, digital camera and internet connection, such as IM, search engine or map. The Apple phone is good example of integrated device. Today, we can easily find people search the information, checking their email, reading news articles or watching Youtube by their mobile. The mobile is not only the communication device anymore. It is easy to expect that next version of the mobile will be added more function to access new media technology, such as a video phone. Maybe someday, people are able to broadcast their UCC real time from their mobile to the website. There is one more example of integrated device which is Cisco New Media Processing Platform LCD. Cisco is developing the LCD make people easier to view video content on many different formats with a new media processing technology. The Cisco announced that the technology allows people live and on demand video sharing across digital signage network, PC and mobile. The platform automatically converts the format of video. It also supports that real time post production and processing capability such as voice and video editing. When it was old media era, there are different device were needed to access each type of old media, such as TV, Radio, Cable TV(cable box) and newspaper(buying paper). Since the New Media is digital contents, it will be accessible from single device, such as I phone or new media platform LCD, to various types of media.
Second, Mozilla added geolocation technology to Firefox. The new plug in called Geode. The function of Geode, geolocation technology is that user can choose the provider and the provider will track the geographical location of yours. The provider will provide the local area information where the user located. They also mentioned that they are only traceable the user who give them to permission. In the other word, they are able to trace anyone if they needed.
The innovation of New Media will change business model in various field. Since the new media spread to society rapidly, the new media replaced the old media. Instead of buying new paper, people are watching the new by their laptop or mobile. Instead of watching regular show on TV, people are watching TV show online and whenever they want to. As John, classmate, presented today’s his presentation, Old Media companies are forced to change a strategy of their business and change a business models. In fact, one of the old media company, Tribune, reported chapter 11. From the article, Nat Worden, he mentioned that new media companies can approach their prospecting company with much cheaper ad price than old media when the old media has been struggle because of the recession of the economy. It is forced them to change their strategy of the business and business model. Also new media not only changes the exsiting company's business model but also will create a lot of new business model, too.


Source

Bill Yackey, Digital Signage Today, "Cisco marketing new media processing platform, LCD screens", 08 Dec 2008, http://www.digitalsignagetoday.com/article.php?id=21183

Jennifer Hong, News OXY, "Mozilla Adds Geolocation Technology to Firefox", Nov 21, 2008, http://www.newsoxy.com/mozilla/article11327.html

Nat Worden, Dow Jones Newswires, "New Media Finds Success With Local Ads, Old Media Struggles", Dec 02, 2008, http://money.cnn.com/news/newsfeeds/articles/djf500/200812021211DOWJONESDJONLINE000484_FORTUNE5.htm

Advice to Baruch College

I. Create more online education opportunity
Currently, we have a couple of mixed online&offline classes.
Since we are living in busy daily life(Job & School),
it will provide more educational oppotunity if creates more online courses.

II. Online Tutorial
We have a great tutorial service in campus which called Student Academic Consulting Center(SACC). However, they provide ther service within 9:00 AM~ 8:00 PM. It is longer than normal office hours however, if student have a full time job, it is still difficult to get help from them.

I heard that they have multimedia resources, which is instructional videos.
If they provide these videos online. it will help student to improve their academic performance.

III. Club Webpage

We have more than 150 clubs in campus. I am able to search what kind of clubs we have through Baruch Collge webpage. However, I only get the description of club. I could not find what kind of activities they do and done. It will be great if college provide official webpage for each club.(I believe some of clubs have their own individual webpage). And provide links at the club list page. (http://www.baruch.cuny.edu/studentaffairs/StudentLife/clubs/descrip2.htm#KORCRUSADE)

Old v. New Media

I. Interactivity vs One Way

New media provide interactivity. Publisher and publics are able to communicate through webpages. Publics are able to post their opinion and thought so that people are freely exchange their opinions. However Old Media provide only one way communication. Publics are able to only watch and listen what the publisher said and they are not able to response them.

II. Mass media & New Media

Old Media was able to control by organization such as gorvenment. However, there are less limitation in New Media. Still the organization are able to watch what people are doing and control, but they have to watch people 7/24. There are less controll by these organization.

III. Online vs Offline

New Media technology depends on computer&internet technology. We call these technologies are online and computer related media. Old Media refered to offline media, such as newspaper, magazines, references, TV and Radio. These media are using not computer related technology.

IV. New Media Ad vs Old Media Ad

New Media ad are such as banner, email or video clips on the webpage. If the viewer interested in ad. They simply click on the ad so that they are able to get more information about the product. On the other hand, Old Media AD is such as new paper ad, TV commercial and radio commercials. If people interested in the product, they have to memorize the product name and search for more product information.

V. Search

New Media are mostly digital media and it is on the web site. so that people are easy to search what they are looking for. Old Media are mostly off line, such as paper & analog recorded meterails. Therefore, if people want to search the media, they have to go to library to find the media(information).

VI. Publishers

Old Media publishers are mostly professional people, such as jornalist, broadcasting PD. However, New Media are able to be created by anyone.

VII. Anonymity

New Media publisher are able to abuse anonymity. People are easily hide their Identity. On the other hand, Old Media publishers have to clarify their Identity.

Big Brother Big Business Part 2

Big brother big business part 3

What have been some of the effects of the new media on society?

Since the technology has been developed such as internet, the new media replace the old media rapidly. New media provide people new way to have a communication and collaboration each other. It has been effected our society positively and negatively in many ways.

Fact
- New media provide people a new way to access people by ucc, email and text message.
- New media provide people a new way to do an advertisement by email, banner, ucc video clip.
- New media provide people a new way to exchange and share a information
- New media create new business model, such as youtube.com, amazon.com, online game industry
- New media provide webbased educational environment. by using blog or wiki, Professors and students are able to have a communication.
- What I am doing is the part of the new media effect that I post my assignment on my blog

Positive Effect
- New Media provide people faster way to have a communication, such as email, text message and messengers.
- With new media, people are able to communication anywhere by laptop, pda and mobile.
- People are able to easy to gather a wide and variety information via internet.
- People are able to have collaboration the work via web based technology which is Wiki
- The social networking sites make people having a new connection with people via blogs and social networking sites.
- People are able to communicate not only from local people but also people from all over the world.
- People are able to express themselves by ucc.
- Change the life style. It has been changed the shopping habit. People are able to gather more information about products and purchase the product via online shopping sites.
- Change the lifestyle. People is no longer need to be at home to see the favorite TV show, people are able to watch it whenever they want via web based broadcasting

Negative Effect
- Violation of a privacy, such as selling personal information
- Weak protection of copywriter the digital contents. People are easy to copy and share the digital contents by p2p, messengers, web pages and CD/DVD.
- Weak protection from cyber stucking

When new technology innovated, it always has a positive and negative effect. We are at the transition period that the new media replaced old media. While New Media provide people many positive effects and it help to improve high quality of life, it also give us the assignment.

Term Project Outline - Impact of New Media in Korea

The new media has been effect the the society of South Korea in business, social network and political way since 1998. In the 1998, the president of the South Korea, Daejung Kim, decided to invest large scale government’s budgets into the IT field. The government predicted the IT and new media will be significant to survive in the global market. Since the government successfully accomplished the project, South Korea has a strong IT infrastructure. Afterward, the government has been invested in IT. Therefore, South Korea has fast internet connection environment, download 10~100 MB per seconds. Moreover people are able to access from anywhere, such as in running subway, from any device, such as mobile phone, PDA and laptop. The total number of the internet population is 49,232,844, which is 70.7% of total population of South Korea. The new media had changed the way to do the advertisement. The new media advertisement, cable television and online media, has been increased 38 per cent year-on-year over 2005. In the 2007, the one of the main newspaper site's, JoonganIlbo webpage, the percentage of the new media advertisement has been increased by 21% than year 2006. Naver's, which is the number one search engine site, income is set to grow further by the emergence of a relatively new phenomenon in Korea, targeted keyword ads, which already count for more than half of NHN's sales. The keyword ads market in Korea is expected to reach 700 billion won this year. The new media has changed the way pepople participate the politics in Korea. There was the president election in the year 2007. The political party and candidate had an aggressive online marketing, which upload ucc video clip to tell people what they will do when they won the election, place the banner ad on the Naver site and place online ad video clip on the ucc website, which plays before the ucc video clip. People made the online community for their favorite political party and they exchange the information and opinions. If they have an opinion for the political policy, they appeal what they think on politics strategy through the politic party's webpage. The social networking sites were boomed since 2002. The major social networking sites are "Cyworld" and "Iloveschool". Cyworld has a similar function with Facebook. Iloveschool is the online community site for people from same school. Almost 80 percent of the population between 20th and 30th has Cyworld homepage. The reason why so many people use Cyworld as their personal webpage is that Cyworld has connected with the most popular messenger program in Korea, which is Nateon. They post their picture, diary, music and video clip on their Cyworld webpage. The Cyworld also issued the negative effect of the online social networking site, which is privacy. To solve this problem, the Cyworld provide the user function that allow owner to give their visitor authorization. The owner of the webpage can control which pages will be permit to view which users, so that they can protect their privacy.
The usage of the new media in South Korea has been growing year by year. It is expected the market of the advertisement will be grown and replace the old media advertisement in the future. It is expected the total revenue of advertisement on NAVER will be a trillion in the year 2010. It is true that there is negative issues, such as protection of privacy, on new media while the new media has been grown. However, people tried to get rid of negative issues with new policy and new strategy.

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I. Introduction
- The environment of the IT and New Media Environment of South Korea
- How the infrastructure has been established.

II. Body
- How the new media changed the marketing strategy espacially advertisement
- How the new media changed the strategy of politics(Relationship with publics)
- How the new media effected the way people have a social network

III. Conclusion
- The problems of the new media currently have
- The new media strategy in future not only future plan but also the solution for negative effect


Source

THE NEW MEDIA PLAN IN KOREA
Michael Hoare. Media. Hong Kong: Aug 10, 2007. p. 24 (2 pages)

Korean publisher leads way for magazines to flourish in digital age
Rance Crain. Advertising Age (Midwest region edition). Chicago: May 28, 2007. Vol. 78, Iss. 22; p. 13 (1 page)

INTERNATIONAL SEARCH: Naver harnesses social search in Korea
New Media Age. London: Jun 1, 2006. p. 22


South Korea has highest digital penetration in Asia-Pacific
New Media Age. London: Jun 10, 2004. p. P.12

Internet World States
http://www.internetworldstats.com