What's next?

First, the new media will be accessible from integrated device. Today’s mobile phone has functions of not only voice communication but also text messaging, scheduling, GPA, picture viewer, music player, digital camera and internet connection, such as IM, search engine or map. The Apple phone is good example of integrated device. Today, we can easily find people search the information, checking their email, reading news articles or watching Youtube by their mobile. The mobile is not only the communication device anymore. It is easy to expect that next version of the mobile will be added more function to access new media technology, such as a video phone. Maybe someday, people are able to broadcast their UCC real time from their mobile to the website. There is one more example of integrated device which is Cisco New Media Processing Platform LCD. Cisco is developing the LCD make people easier to view video content on many different formats with a new media processing technology. The Cisco announced that the technology allows people live and on demand video sharing across digital signage network, PC and mobile. The platform automatically converts the format of video. It also supports that real time post production and processing capability such as voice and video editing. When it was old media era, there are different device were needed to access each type of old media, such as TV, Radio, Cable TV(cable box) and newspaper(buying paper). Since the New Media is digital contents, it will be accessible from single device, such as I phone or new media platform LCD, to various types of media.
Second, Mozilla added geolocation technology to Firefox. The new plug in called Geode. The function of Geode, geolocation technology is that user can choose the provider and the provider will track the geographical location of yours. The provider will provide the local area information where the user located. They also mentioned that they are only traceable the user who give them to permission. In the other word, they are able to trace anyone if they needed.
The innovation of New Media will change business model in various field. Since the new media spread to society rapidly, the new media replaced the old media. Instead of buying new paper, people are watching the new by their laptop or mobile. Instead of watching regular show on TV, people are watching TV show online and whenever they want to. As John, classmate, presented today’s his presentation, Old Media companies are forced to change a strategy of their business and change a business models. In fact, one of the old media company, Tribune, reported chapter 11. From the article, Nat Worden, he mentioned that new media companies can approach their prospecting company with much cheaper ad price than old media when the old media has been struggle because of the recession of the economy. It is forced them to change their strategy of the business and business model. Also new media not only changes the exsiting company's business model but also will create a lot of new business model, too.


Source

Bill Yackey, Digital Signage Today, "Cisco marketing new media processing platform, LCD screens", 08 Dec 2008, http://www.digitalsignagetoday.com/article.php?id=21183

Jennifer Hong, News OXY, "Mozilla Adds Geolocation Technology to Firefox", Nov 21, 2008, http://www.newsoxy.com/mozilla/article11327.html

Nat Worden, Dow Jones Newswires, "New Media Finds Success With Local Ads, Old Media Struggles", Dec 02, 2008, http://money.cnn.com/news/newsfeeds/articles/djf500/200812021211DOWJONESDJONLINE000484_FORTUNE5.htm