Thursday, October 16, 2008

Baruch New Media - Our Class Wiki - So Far

I am going to post the article of Marketing and politics

"Marketing and Advertising using New Media"

Subject

What kind of online Marketing we have?
How the new media marketing is different from old type of marketing tool?
- Advantage
- Disadvantage
How the new media advertisement rate(cost) will be decided?

Resource

"Contemporary Marketing 2006" Boone& Kurtz

Digital Times, "How the new media has been used in the marketing field"
"http://www.dt.co.kr/contents.html?article_no=2008101602012269630002"

"Politics"

How the new media has been used in the politic field?

Subject

- How the new media has been used for "election 08'"

Sources
"New Media Stream Into an Old Tradition", New York Times,
"http://www.nytimes.com/2008/08/27/us/politics/27web-seelye.html?_r=1&oref=slogin"

"The Media's Election" Alternet Organization
"http://www.alternet.org/election08/77972/the_media's_election/"

"New Media Election" Cic Magazine, Oct 2007

"What is the strategy of the Obama", Digital Times
"http://www.dt.co.kr/contents.html?article_no=2008101602012269630002"

- How South Korean Government used new media?

Source
Nikkei News, Japanese News Media
"http://www.nikkei.co.jp/neteye5/suzuoki/index.html"

"The strategy of the Korean Gorvernment for New Media"
"http://cafe.naver.com/kjh791215.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=1134"
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I had collected enough information to post the subects.
Last thing I have to do is summarize these information and post it to the wiki

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