Big brother big business part 3

What have been some of the effects of the new media on society?

Since the technology has been developed such as internet, the new media replace the old media rapidly. New media provide people new way to have a communication and collaboration each other. It has been effected our society positively and negatively in many ways.

Fact
- New media provide people a new way to access people by ucc, email and text message.
- New media provide people a new way to do an advertisement by email, banner, ucc video clip.
- New media provide people a new way to exchange and share a information
- New media create new business model, such as youtube.com, amazon.com, online game industry
- New media provide webbased educational environment. by using blog or wiki, Professors and students are able to have a communication.
- What I am doing is the part of the new media effect that I post my assignment on my blog

Positive Effect
- New Media provide people faster way to have a communication, such as email, text message and messengers.
- With new media, people are able to communication anywhere by laptop, pda and mobile.
- People are able to easy to gather a wide and variety information via internet.
- People are able to have collaboration the work via web based technology which is Wiki
- The social networking sites make people having a new connection with people via blogs and social networking sites.
- People are able to communicate not only from local people but also people from all over the world.
- People are able to express themselves by ucc.
- Change the life style. It has been changed the shopping habit. People are able to gather more information about products and purchase the product via online shopping sites.
- Change the lifestyle. People is no longer need to be at home to see the favorite TV show, people are able to watch it whenever they want via web based broadcasting

Negative Effect
- Violation of a privacy, such as selling personal information
- Weak protection of copywriter the digital contents. People are easy to copy and share the digital contents by p2p, messengers, web pages and CD/DVD.
- Weak protection from cyber stucking

When new technology innovated, it always has a positive and negative effect. We are at the transition period that the new media replaced old media. While New Media provide people many positive effects and it help to improve high quality of life, it also give us the assignment.

Term Project Outline - Impact of New Media in Korea

The new media has been effect the the society of South Korea in business, social network and political way since 1998. In the 1998, the president of the South Korea, Daejung Kim, decided to invest large scale government’s budgets into the IT field. The government predicted the IT and new media will be significant to survive in the global market. Since the government successfully accomplished the project, South Korea has a strong IT infrastructure. Afterward, the government has been invested in IT. Therefore, South Korea has fast internet connection environment, download 10~100 MB per seconds. Moreover people are able to access from anywhere, such as in running subway, from any device, such as mobile phone, PDA and laptop. The total number of the internet population is 49,232,844, which is 70.7% of total population of South Korea. The new media had changed the way to do the advertisement. The new media advertisement, cable television and online media, has been increased 38 per cent year-on-year over 2005. In the 2007, the one of the main newspaper site's, JoonganIlbo webpage, the percentage of the new media advertisement has been increased by 21% than year 2006. Naver's, which is the number one search engine site, income is set to grow further by the emergence of a relatively new phenomenon in Korea, targeted keyword ads, which already count for more than half of NHN's sales. The keyword ads market in Korea is expected to reach 700 billion won this year. The new media has changed the way pepople participate the politics in Korea. There was the president election in the year 2007. The political party and candidate had an aggressive online marketing, which upload ucc video clip to tell people what they will do when they won the election, place the banner ad on the Naver site and place online ad video clip on the ucc website, which plays before the ucc video clip. People made the online community for their favorite political party and they exchange the information and opinions. If they have an opinion for the political policy, they appeal what they think on politics strategy through the politic party's webpage. The social networking sites were boomed since 2002. The major social networking sites are "Cyworld" and "Iloveschool". Cyworld has a similar function with Facebook. Iloveschool is the online community site for people from same school. Almost 80 percent of the population between 20th and 30th has Cyworld homepage. The reason why so many people use Cyworld as their personal webpage is that Cyworld has connected with the most popular messenger program in Korea, which is Nateon. They post their picture, diary, music and video clip on their Cyworld webpage. The Cyworld also issued the negative effect of the online social networking site, which is privacy. To solve this problem, the Cyworld provide the user function that allow owner to give their visitor authorization. The owner of the webpage can control which pages will be permit to view which users, so that they can protect their privacy.
The usage of the new media in South Korea has been growing year by year. It is expected the market of the advertisement will be grown and replace the old media advertisement in the future. It is expected the total revenue of advertisement on NAVER will be a trillion in the year 2010. It is true that there is negative issues, such as protection of privacy, on new media while the new media has been grown. However, people tried to get rid of negative issues with new policy and new strategy.

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I. Introduction
- The environment of the IT and New Media Environment of South Korea
- How the infrastructure has been established.

II. Body
- How the new media changed the marketing strategy espacially advertisement
- How the new media changed the strategy of politics(Relationship with publics)
- How the new media effected the way people have a social network

III. Conclusion
- The problems of the new media currently have
- The new media strategy in future not only future plan but also the solution for negative effect


Source

THE NEW MEDIA PLAN IN KOREA
Michael Hoare. Media. Hong Kong: Aug 10, 2007. p. 24 (2 pages)

Korean publisher leads way for magazines to flourish in digital age
Rance Crain. Advertising Age (Midwest region edition). Chicago: May 28, 2007. Vol. 78, Iss. 22; p. 13 (1 page)

INTERNATIONAL SEARCH: Naver harnesses social search in Korea
New Media Age. London: Jun 1, 2006. p. 22


South Korea has highest digital penetration in Asia-Pacific
New Media Age. London: Jun 10, 2004. p. P.12

Internet World States
http://www.internetworldstats.com

Blog vs Personal Webpage

Blog and Personal webpage are usually personal purpose. The owner of the blog and webpage post the writing, which are opinions, daily life, news article and humor. Also they post pictures of their own or embed the video and music from streaming sites.

Personal webpage and blog has many similarities. The comparison I already did before (Wiki vs Blog), it could be Blog, Personal Webpage vs Wiki. However, there are some differences between Blog and Personal Webpage.

Contrast
- Blog is usually free to use. On the other hand, the personal webpage, the owner has to pay for webhosting fee (which rent database, Web Server space)
- Personal webpage is free to express yourself. You can customize whatever you want to.
Blog usually provide several templates, therefore it is limited to customize the page.
- People or friends are easy to find the blog easier than personal webpage.
If the person wants to visit personal webpage, the person should know exact URL.
- Blog is easy to customize the page. The owner of the blog can modify or create the menu or page by couple of clicks. On the other hand, it is necessary to know any web programming languages, which are HTML, Java Script, ASP, PHP or JSP, to modify page and it will be more complicated and need more time to do it.
- Blog is much easy to manage the whole sites.
- The owner of the personal webpage should know how to do the Computer Design.
- The owner of blog easy to exchange the opinion with other people. When the owner post the article on the blog, sometime the person, the stranger, leave the comment on the article and have a discussion on the subject. On the other hand, In the case of Personal webpage only the owner of the personal webpage usually visits the site.

It is depend on how the person wants to express himself/herself on the cyber space. From my experience, I prefer to have the personal webpage because I can modify the page whatever I want. I can manage my database. I can change the design freely. However, sometime I miss my old blog since it was much easier to manage the sites.

Checking Out Some Social Networking Sites

These Facebook, Myspace and Friendster are the social networking sites.
Also I would like to introduce the Korean Social Networking Sites which are Cyworld and Iloveschool.

Basically, these five sites provide user blog or homepage, which is easily customized. Also these sites make people easy to find their friends or school mate by providing name, email or date of birth, so that people are able to make a cyber community or connection with friends or people.

In the blog or homepage, people can publish their post, video clips and images (albums).

Compare
- These sites have function to invite friend who already know each other.
In order to invite friend, the invitor should know some of information of friends
- Facebook, Frinedster and Iloveschool have a function of inviting not only their friends but also school friends. These sites are provided to friends search based on which school people graduate from.
- With these sites, people are able to exchange

Contrast
- The business model of the US sites and Korean sites are different.
US sites are posted the ad banner or streaming ad into the page.
Korean sites are charged usage of digital contents from user
Digital contents are font, background images and Background Music
If the users want to put BGM into their blog or homepage, people have to pay for the contents.
- Friendster provides the cyber community which people able to get together with same interest. (Ex, fan of musical artist, hobbies)

While I had made the account of these sites, I thought it will be easy to make an account anonymously. When I registered, I only provided some basic information, name, email and date of birth. Since these sites are provided the people search function, it could be used for cyber stocking. To avoid these social cyber issues and to protect the privacy, the function confirms person’s identity will be needed in the future.
In addition, Korean sites are used to verify the identity by asking people put the “resident registration number”, which is similar with Social Security Number, so that the sites are able to track person when the person commit cyber crime.

Book Review Outline : New Media(Terry Flew)

Introduction
- Why new media?
- What is the new media? Digital Media
- History of the new media?
-

Body

I. How the new media used in the Industry?
- Technology, Political Economy.
- eCommerce
- Creative Industry, make a new business with new media
- Games Industry

II. Cultures
- Social network
- Vertual Cultures
- Globalization
- Online Media and online Education

III. Internet Law and Policy
- Internet law, policy and govermance
- Perspectives on internet government
- Copywrite, secure Privacy, Private information

Conclusion
- How the new media effect society
- What will be the future expectation

Social Networking and Virtual Worlds

What are some ways (corporate and otherwise) that these technologies can be used?

Social Network and Virtual World allow business new ways to reach customers. Since the usage of the social network has been growing, the people in the business field recognized that the social network is the important method to reach to the customer. Usually, most of the social network and virtual world sites are free or few cost to use. Therefore business people do not need to spend much budget to advertise their product, research the market trend and market reaction of the product. These sites become important method to do marketing activities. Also people use these sites for commerce.
Nowadays most of the business does their business globally. The virtual world could be used for collaborating, exchanging information and having a meeting from people the all over the world, branches.

What are the benefits of these technologies to society? Be specific.

The social network and Virtual world has many benefits to society. People can make a friend from all over the world. They can exchange the information over the web environment. For example, the person, who just enters the university, could make friends even before he/she attend to the class. The person could get and exchange the information of the college by their Facebook or Myspace. They are able to make a cyber community.

Is there a "dark side"?

The problem of the Social Network and Virtual World are Lack of Anonymity, Scams and Harassment, Time Consuming. When people want to join to these sites, they have to provide personal information which people do not want. It is hard to secure the personal and business context. These sites are tried to protect people and business from cases of harassment, cyber-stalking, online scams and identity thief. However, nobody knows how the information has been used.


Make sure to include your opinion of the way these technologies might evolve in the future.

“Vertical Measures Now Offers Social Media Marketing”, PR Web, October 21, 2008, “http://www.prweb.com/releases/2008/10/prweb1502244.htm”

Rachael King, “Virtual Conferences' Home Advantage”, Business week, May 5, 2008
http://www.businessweek.com/technology/content/may2008/tc2008054_560356.htm

US College Research, “Advantage of the Social Network, March 23rd, 2007 , http://www.uscollegesearch.org/blog/preparing-for-college-and-beyond-lens/advantages-of-social-networking/

“Advantage and disadvantage of Social Network, http://www.everyday-wisdom.com/social-networking.html